5 Myths Pinterest Myths You Probably Didn’t Know About
Pinterest is an amazing platform to experience. Posting images of things that are interesting to you while viewing the interest of others is great. Perhaps you’ve even leveraged Pinterest for some link backs to your website. If you’re trying to use Pinterest as a marketing tool, here are 5 Pinterest myths you probably didn’t know about.
Pinterest Myth #1: Pinterest is hard to use. A lot of business owners abandon Pinterest because they believe that it’s hard to use. They don’t understand how to build boards, create, pins, join tribes, and get followers. You can discover how to use Pinterest for business here, but it’s not as difficult as it appears. I get more traffic and leads from Pinterest than any other social media website.
Pinterest Myth #2: You can pin everything that interests you on Pinterest. Absolutely not true. If you’re using Pinterest as a marketing tool, the worst thing you can do is pin a bunch of random interesting things. If you’re trying to drive leads back to your products and services, you need to have a very targeted Pinterest message. Just because you’re conveying your message through images, doesn’t mean you should forget about the process of customer convergence. Customer convergence is the process that customers go through from the moment they encounter your product to when they actually become customers.
In essence, the more targeted you are on Pinterest, the better. I tell my clients to imagine their Pinterest account as a tree. The actual tree is the subject or account title; the branches are the boards, and the leaves are the pins. You can start my Pinterest course Free to get a break-down of how it all works. Posting whatever you want will only confuse Pinterest’s algorithm and it will not know what to rank you for.
Pinterest Myth #3: You can earn money by linking you Pinterest images directly to your affiliate offers. For an example: you cannot earn any money on Pinterest by posting a picture of a treadmill and linking it directly to your Amazon affiliate offer about treadmills. Many people are unaware that Pinterest has already partnered with major affiliate programs and they have software that detects your affiliate links that then becomes their affiliate links in which they get the credit and not you. This isn’t to upset you, but rather to inform you of the proper way to promote affiliate offers on Pinterest. If you are doing it wrong, it’s probably costing you thousands of dollars.
Pinterest Myth #4: You can carelessly share other people’s pins to your boards. Again, if you’re using Pinterest as a marketing tool, pin sharing can be detrimental to your Pinterest SEO. It’s great to share pins as long as you do these three things. Ensure that the pin visually coordinates with your brand; discover who shared the pin and if their keywords, hashtags, and subject matter is right for your audience, and see where the pin leads to ensure that the link back is relevant to your topic. In other words, don’t try to put an oak leaf on a palm tree. You can discover more about how to share pins for business here.
Pinterest Myth #5: Your pins are limited to only the Pinterest platform. You can share your Pinterest boards on several social media platforms and you can embed them on your blog. People can like, share, and follow your boards from various places on the web. Check out this board here. Although some boards will perform better than others, you can get gain more traction on your boards by sharing them across the web.
Those are my top 5 Pinterest myths that every pinner should know about. If you want to learn more about how I busted the myths and grew my Pinterest account to over 231K monthly viewers, start the course, and I’ll meet you inside.
To Your Success . . .