Standing out is a pretty simple concept. It means you have to do something different. If you want to have the business advantage over your competitors, you’re going to have to do something different.
When considering, what makes a good business topic, you’re not trying to reinvent the wheel. However, within the topic that you choose find space to stand out.
For instance, I once spent thousands of dollars with a company because I loved their culture. Something as simple as culture can give you a cutting edge.
I could’ve learned how to build an online business anywhere else, but I chose that company because they stood out. They made online business building cool.
Their unique selling position was that you could build a business just like you are. You didn’t need a fancy suit or professional speech. You only need a passion, a dream, and a willingness to build an audience around your idea.
The company owner made over 60 million dollars in a wife beater and some flipflops.
Passion is another business advantage. When you have a strong why and a powerful passion for your work people can sense it. Passion will drive you to show up early and stay up late.
When you’re passionate about your business, you’ll always outwork your competition. You’re not overworked and stressed, but you’re having a good time.
In addition to culture and passion, building a business around a fast and growing trend is a quick way to build an audience and monetize your concept.
If you’re passionate about skincare then building an online business around the glass skin trend might be a great idea.
Whatever your topic you choose to build your online business around be sure that you have the business advantage.
To Your Success . . .